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Racenews
Racenews was founded in 1990 by Mark Popham, former chief reporter and news editor of The Sporting Life newspaper.
Racenews was founded in 1990 by Mark Popham, former chief reporter and news editor of The Sporting Life newspaper.
The well-respected company, based in London, England, began as a news agency but now offers a unique range of services to the horseracing industry that includes working for most of Britain’s major racecourses by providing pre-meeting publicity and operating as the official on-course news operation during their main meetings.
Racenews produces press releases, media information packs, media guides and newsletters for a broad array of clients, distributes news for others through unrivalled e-mail, postal and fax media lists, manages and constructs Internet sites, puts on press conferences, arranges stable visits, organises product launches, offers an expert public relations service, has marketing expertise and provides complete sponsorship management.
The company also offers journalistic and editorial services, contributing copy to publications and Internet sites around the world.
Public Relations, Marketing & Sponsorship Management
Racenews has excellent public relations skills, helping gain exposure in both the racing and more general media. Marketing is another area where Racenews can get a client’s message across.
Complete sponsorship management is offered too. Racenews has always had excellent relationships with racecourses and is able to negotiate the best deals, secure the top hospitality facilities and make sure sponsors receive maximum exposure.
The Racenews Racecourse Service
Few major British race-days now take place without the Racenews Racecourse Service in operation. Whether at the John Smith’s Grand National, the Vodafone Derby, the other Flat classics at Epsom Downs, Newmarket and Doncaster, Royal Ascot, Glorious Goodwood or the Cheltenham Festival, the service is now an integral part of big racedays.
The Racenews Racecourse Service first operated at the 1991Grand National and has evolved into a sophisticated service that issues a stream of releases - usually between 30 and 50 - throughout the day, keeping the media and the public informed about what is happening.
As well as being distributed to the journalists and broadcasters at the meeting, the releases are e-mailed and faxed to a comprehensive range of media contacts, posted on the Internet and put on noticeboards around the course for racegoers to read.
The service helps the media on and off course, and enables racecourses to issue news through one official channel.
The typical output includes racecourse news such as the going and crowd figures, as well as comprehensive previews, statistics, background information, reports, results and quotes from trainers, jockeys and owners.
Press Releases, etc.
Racenews specialises in producing press releases for racecourses, sponsors and organisations in the racing, breeding and betting worlds, and advises on the timing and the content of any releases being issued.
As well as press releases, Racenews is well known for putting together interesting media information packs, media guides and newsletters.
These are all distributed by Racenews which has built up and maintains comprehensive and unique email, fax and postal lists which are the best in the business.
Content
One of the primary Racenews services is content production, whether for press releases, media information packs, media guides, publications or the Internet.
Racenews is the specialist in the world of horseracing, only employing staff who are keen on the sport and know it well.
In addition, Racenews has an enormous of horseracing library, consisting of books, magazines and newspapers plus many other items held on computer databases.
Consultancy
Racenews is used by clients for advice on issues such as image, maximising publicity and crisis management.
The company also has special expertise in business consulting.
Research
The research capabilities of Racenews are unparalleled in the racing world. This is thanks to the expertise of the staff, the extensive library they have access to and the huge computer databases.
For more information, please speak to Mark Popham - 07980 691256 - or Edward Prosser - 07808 477827
Racenews Ltd
85 Blackstock Road
London N4 2JW, UK
tel: 020 7704 0326
fax: 020 7704 6861
email: racenews@compuserve.com
website: http://www.racenews.co.uk
Services for Racing Office hours 9.30am to 6.30pm or later, Monday to Friday |
