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At the Races
At The Races is a dedicated horse racing channel broadcasting live action from the UK, Ireland, North America and selected events from around the world. The company is a partnership between British Sky Broadcasting, Arena Leisure Plc and 30 UK racecourses with the aim of delivering the very best quality racing coverage to over 9 million UK and Irish homes via Digital Satellite and Cable Television.
We currently have the rights to broadcast racing from the following tracks in the UK: Ascot, Bath, Brighton, Chepstow, Doncaster, Exeter, Fakenham, Folkestone, Fontwell, Ffos Las, Hereford, Hexham, Kelso, Leicester, Lingfield, Newcastle, Newton Abbot, Perth, Plumpton, Ripon, Sedgefield, Southwell, Stratford, Taunton, Towcester, Uttoxeter, Windsor, Wolverhampton, Worcester and Yarmouth.
We also broadcast live action from a variety of tracks in North America every evening as well as selected high-profile meetings from France and the Dubai International Racing Carnival.
We believe that to maintain racing's position in the competitive sports and leisure market, the sport must have the exposure which only a non-subscription channel can offer. Racing from At The Races' courses already reaches over a million viewers each month. At The Races' UK racecourse partners benefit financially as licensors of their media rights as well as being participants in the ownership and management of the company. The wide exposure given to these courses also means that sponsorship opportunities should be enhanced which in turn benefits racing directly.
For further information please contact James Singer, Head of Marketing: james.singer@attheraces.com
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